It’s
Cross-Event Shopping
Shipped March 2025 • CVR 3%Previously, fans would have to dig through the event page to find the performer page, open that page, and disrupt their shopping just to browse other dates. Data and UXR was showing that users would browse on average 2-3 events from the same performer before making a purchase.
Cross-Event Shopping is a way for fans to seamlessly jump across events from the same performer on the event page, enabling comparison shopping when dates are flexible. Increased conversion by 3%.