It’s in Toronto

SeatGeek • Consumer Product

Live events are powerful, life-affirming experiences. SeatGeek partners with sports teams and venues to provide fans easy access to those experiences, modernizing an antiquated and monopolized industry.



RoleProduct Designer

TeamVedant Patel, Dan Thomas, Dan Salgado, Joshua Thorley

Timeline2023 - 2026



At SeatGeek, I worked on the Engagement team, seeking to provide event-goers with “more than just a ticket”, the Shop team, where I designed for the core shopping experience, and then the native mobile team. I had fun and made friends along the way.




iOS Live ActivitesShipped February 2026
We wanted to enable fans to access their tickets quickly on event day and surface other helpful info (best entry gate, seat info, time until event start, half-time, etc.) right on their lock screen. Shipped with our MLS clients, planning on an MLB launch. Big part of our Game Day, Your Way product release.





Cross-Event ShoppingShipped February 2025
Previously, fans would have to dig through the event page to find the performer page, open that page, and disrupt their shopping just to browse other dates. Cross-Event Shopping is a way for fans to seamlessly jump across events from the same performer on the event page, enabling comparison shopping when dates are flexible. Increased conversion by 3%.





App Store ScreenshotsShipped December 2025
The previous screenshots had been there since 2021. A lot of the UI shown was out of date so I decided to redesign them to reflect our latest and greatest. You can check it out live on the App Store here.





Liquid Glass Event PagePrototyped February 2026
Web had made big updates towards a more personalized and cleaned up event page, but iOS was lagging behind. I decided to use Claude Code to prototype what it might look like to bring some of the Web improvements to iOS while specifically figuring out how Liquid Glass might fit in.

On the side I spun up some PRs for small bug fixes/improvements on the iOS app. Particularly proud of my first, where you can now tap the search nav bar icon twice to pop up the keyboard in the search bar.





Tracked ListingsBuilt December 2024
Tracked Listings was designed to allow fans to save their favorite seats before they buy, a first among ticketing platforms. Worked with engineers to get this built on mWeb - sadly, conversion took a hit, so we rolled it back. There’s belief that it would work better on the native apps, where logged-in rate is much higher. This was spun off an idea Vedant had, worked on this with Dan Thomas.





Your Seats WidgetShipped December 2023
The Your Seats widget surfaces seat information alongside your ticket. Prior to this, there was no way to see where you’d be seated after purchasing. One of the highest engagement (22% click-through rate) “widgets” in Rally, our fan engagement platform. A collaboration with Daniel Salgado.





Parties Guest InviteShipped May 2024
Redesigned Parties guest acceptance, added compelling visuals and value props for signing in and joining the Party (new ticket-sharing feature), increased guest acceptance rate by 4%.





GA RevampShipped January 2025
Improved the shopping interface for General Admission events, making it scalable for multi-day events like golf tournaments and festivals. Dan Thomas and I worked on this together.





Rally Future VisionWorked on March 2024
Rally is SeatGeek’s day-of-event platform. In 2024, Dan Salgado and I sprinted to develop a “North Star”, which was then used to define and inform the team’s roadmap.






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It was last updated May 28, 2026.